Guide your contacts into conversion paths, tailored to the individual's actions. Workflows are the key to marketing automation and help you get better results, faster.
In marketing, the workflow aims to lead the lead (contact) to conversion, repeat purchase, and later retention.
The starting point is the condition that triggers the beginning of the workflow, for example, the user's subscription to the newsletter. In Mexaging you will find more than 20 starting points, divided into categories. Start with your goal and choose the right starting point!
And now green light to creativity! What is the best way to achieve your goal? Create an effective “flow” by choosing actions and the timing between them.
Track and measure the contact's journey throughout the workflow. You have complete statistics on each action to see if automation is working or if you could improve something.
Every time someone leaves you their contact, thank them personally with a warm welcome. With workflows, you can initiate an email and SMS series to guide the new lead to conversion.
Have you sent an email promotion and the open rate is low? Change the subject line and resend the email to those who didn't open it. Are some people still not opening it? Set up an automatic SMS!
Use site visits to send WOW content! For example, if a contact visits your hotel rooms but doesn't book, wait a day and then send an email with a dedicated offer!
Send an automatic notification to the sales team when a lead reaches a high score and can be considered close to purchase. This way, you only pass on leads who actually might become customers.
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