Rich Communication Services (RCS) are the 2.0 evolution of SMS. A first-of-its-kind innovation that enables companies to communicate interactively with customers, directly from the standard messaging app. Photos, GIFs, videos, interactive experiences to enrich classic SMS and turn it into RCS!
The benefits of SMS and the strengths of messaging apps (such as WhatsApp, Telegram, FB Messenger) come together in one powerful new tool: RCSs. Send “interactive” SMS messages to customers with photos, videos, audio, GIFs, pusanti call-to-actions, which will reach the user in the standard messaging app.
Only verified companies can use corporate RCS messages, which means customers trust you from the start. Customize logos, corporate colors and images to make your brand instantly recognizable.
Express yourself freely with images, audio, video, GIFs, carousels, call-to-action buttons. RCSs support all multimedia content, giving the user an engaging and interactive experience.
Customers can respond interactively to your company's RCS messages, in turn using multimedia content or through predefined reply buttons.
Thanks to the advanced statistics you can exactly know in real time who receives the RCS message, who reads it, and who interacts with the content.
RCSs to date are supported only by Android devices. Apple has stated that from 2024, iOS users will also be able to receive RCS messages.
In any case, to overcome this limitation, our platform detects if the recipient's device does not support RCSs and automatically converts the media content to an SMS + Landing Page, while still ensuring the interactive experience.
When sending customers a promotion, you can include the product image directly or use the carousel format (if you have multiple products). Seeing what can be purchased in pictures greatly increases the conversion rate. For example, Subway experienced a 144% increase in the redemption rate of the offer compared to the same promotion sent via SMS (source: Google).
RCSs are useful for sending important notifications to the customer, such as confirming a reservation for a stay or sending an airline ticket. Booking.com, for example, makes the most of notifications via RCS by inviting the customer to download the App with one click (source: Google).
With RCSs, it is really easy and straightforward to ask customers for a post-purchase review. For example, Overstock gives customers the opportunity to rate a purchase simply by writing their feedback in response to the message. A great way to facilitate reviews and collect them more easily. (Source: Google).
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