Lead scoring – Mexaging

Discover the most qualified leads, automatically

When interesting is a contact? Automate the lead qualification process and create follow-up flows. Increasing sales is easier, with lead scoring!

What is lead scoring

Lead scoring is a score referred to each contact, which goes up or down based on the “quality” of the lead, that is, how interesting it is to your business. Lead scoring allows you to rank contacts, based on engagement level, demographics, actions on the website or with your emails. What's the benefit? Better manage the communication, resources and attention given to each lead, with the goal of increasing the number of leads that become customers.

Segment contacts

You can use lead scoring to segment contacts by automatically creating different lists. For example, those scoring between 0 and 50 in the list “Not very active,” those scoring from 51 to 150 “moderately active,” and those scoring over 150 “very active.”

Targeted campaigns, based on score

Depending on your lead's level of engagement, create differentiated email and SMS marketing campaigns. The goal is to lead each lead to a stage closer and closer to conversion.

Get workflows started for the most interesting contacts

When the contact reaches a certain score, trigger a lead nurturing flow. Automatically send contacts information and content to bring them closer to the brand and then propose an offer.

Report top leads to the sales team

Automatically send notification emails to your team based on changes in scores. In this way you can pass to sales only those contacts with a very high probability of conversion.